The Roof Trollz
The Roof Trollz is where Elijah and Mike from Roman's Roofing keep it real about everything roofing, business hustle, and leveling up. We're talking tips, tricks, and stories from the field—mixed with plenty of laughs and the grind of building something great. Expect wild stories, behind-the-scenes vibes, and a sneak peek into our company culture. If you think roofing is all work and no play, we’re here to show you just how fun (and a little crazy) it can get.
The Roof Trollz
The Roof Trollz Ep. 25 | Brand Like a Boss ft. Sydnee Olsen with Hook Agency
In Episode 25 of The Roof Trollz Podcast, Mike and Angelo (no Elijah this time—Sydnee’s stealing his thunder!) sit down with Sydnee Olsen, the CRO of Hook Agency, a digital marketing crew that’s got roofers crushing it on Google.
Recorded in Hook’s badass Minneapolis office, this episode is a no-filter deep dive into branding and marketing—straight from a chick who’s nailed shingles herself and turned it into a career. It’s real talk about growing your roofing game, dodging the cookie-cutter trap, and why your wife might not get the budget yet.
Sydnee drops truth bombs about her roofing rookie days, contributing to Hook’s growth into a 32-person agency, and helping a client skyrocket from $1M to $13M in seven years. Mike and Angelo dig into her “five times rule,” the power of pink websites, and Hook’s cult-like vibe—tattoos included. If you’re a roofer, a hustler, or just love a good story, this one’s packed with grit and gold.
Key Highlights:
- Sydnee’s roofing fail: Nailing shingles wrong and barely surviving the ladder
- Hook’s big win: Taking a roofer from $1M to $13M with Google domination
- The “five times rule”: Show up everywhere to build trust before the sale
- Pink websites that work: Nailing the right homeowner vibe
- Turning away clients: Quality over quantity, every time
- Hook’s cult culture: Tattoos, family vibes, and a shingle wall of glory
- Branding’s payoff: From grocery store nods to closing 60-80% of leads
Whether you’re scaling your roofing empire or just here for the raw convo, Sydnee’s insights will light a fire under you. Hit play, join the Trollz crew, and let’s level up your brand game! Tune in and see you on the next one—peace!
#TheRoofTrollz #RoofingPodcast #MarketingTips #Branding #Entrepreneurship #HookAgency #SydneeOlsen #RoofingIndustry #RoofingSuccess #RoofingGrowth #RomansRoofing
------
Catch us on other platforms!
YouTube | Facebook | Instagram