The Roof Trollz
The Roof Trollz is where Elijah and Mike from Roman's Roofing keep it real about everything roofing, business hustle, and leveling up. We're talking tips, tricks, and stories from the field—mixed with plenty of laughs and the grind of building something great. Expect wild stories, behind-the-scenes vibes, and a sneak peek into our company culture. If you think roofing is all work and no play, we’re here to show you just how fun (and a little crazy) it can get.
The Roof Trollz
The Roof Trollz Ep. 43 | You Gotta Create Chaos First ft. Dustin Cates (Part 2)
In Episode 43 of The Roof Trollz Podcast, we’re back with Part 2 of our wild ride with Dustin Cates from 3 Kings Roofing.
This time, we dive deeper into expansion mindset, culture clashes, and the real cost of growing fast. Dustin opens up about learning from failure, building trust across markets, and why sometimes you gotta create chaos to build clarity.
We’re talking franchise energy, satellite office moves, and how to grow without becoming the corporate monster you hated. You’ll hear the laughs, the hard truths, and why fun still has to be part of the formula.
🔥 Highlights:
▶ “Attack first, build the bridge later”, Dustin on aggressive expansion
▶ Real talk on failed launches, burnout, and bouncing back
▶ What not to do when opening in new markets
▶ Why roofing needs more ownership and less ego
▶ The franchise model debate: control vs. buy-in
▶ How chaos creates clarity (and reveals who’s real)
▶ Roman’s crew challenges Dustin on culture and systems
This ain’t theory, it’s what happens when you scale hard and try to stay human.
If you haven’t watched Part 1 yet (Ep. 42), go check that first, then come back for the real heat!
#TheRoofTrollz #DustinCates #3KingsRoofing #RoofingPodcast #RoofingLeadership #ScalingChaos #FranchiseRoofing #RomansRoofing
------
Catch us on other platforms!
YouTube | Facebook | Instagram